| Project deliverables | Website Design & Development Icon Design E-newsletter Design Search Engine Optimization |
| Project duration | June 2008 – ongoing |
| Tools used | Adobe Illustrator Adobe Photoshop BBEdit |
Socialtext's enterprise collaboration platform includes seven distinct product components, whose breadth and depth are a key differentiator for the company. Accordingly, the Socialtext home page features those components prominently, driving users directly into corresponding product pages. Special emphasis is placed on lead-generating "premium" content such as webinars, whitepapers, and trial offers which are promoted throughout the site. Additional deliverables include design of landing pages and microsites optimized for specific search terms, customization of the company's blog to seamlessly integrate with the website, and design of print and online ads.
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