Design services

Core design services include website design, user interface design, and icon design.

Additional design services are available on an ad-hoc basis. On-screen services include design of broadcast email and e-newsletters, as well as supporting website visuals such as conceptual illustrations and architecture diagrams. Print-based serivces include design of product collateral, corporate identity, and tradeshow signage. Search engine optimization is also offered as a component of website design and development.

Website design

We design and develop enterprise, business-to-business and consumer-facing websites in the technology and financial services fields. We work closely with clients to craft sites that attract, retain, and engage their customers in creative new ways, balancing design and content, form and function.

Whether a simple brochure site, an open-source community site, or a consumer ecommerce site, we provide design services that emphasize legibility, ease of navigation, and a compelling aesthetic. Our design style is clean, clear, and pixel-perfect; our approach to development is ordered and methodical. Special emphasis is placed on search engine optimization (ensuring your site is seen as well as admired) and lead generation (via compelling content presentation, promotional offers, and form-protected premium content).

User interface design

It is increasingly possible to build websites and web apps with robust features and interactivity once exclusive to desktop software. Pioneering sites like Google Maps, Facebook and SalesForce demonstrate that the browser can deliver more than brochureware, becoming a viable platform for software delivery.

j.dubbs design has a long track record of designing highly-interactive user interfaces like these, and we continue to seek out challenging projects that expand what is possible in a web app. For each project, we work with a client's product team to craft an intelligent, intuitive user experience, culminating in a clickable HTML prototype of the site's functionality. The resulting app incorporates human factors, usability testing, UI conventions, and aesthetic trends, designed with an eye for technical, localization and bandwidth constraints.

Icon design

Icons have a vocabulary unto themselves. Since they are usually displayed at small sizes, icons must be identifiable at a glance, distinct in color and shape, and above all, simple. Icons should focus on a single, discernable subject; those that attempt to convey too many concepts or whose meaning is too abstract are rarely successful. Typically modeled after tangible, real-world objects, they also benefit from a touch of whimsy or playfulness.

For each UI element identified by the client, j.dubbs design creates a full-color vector icon compatible with the target website or app. Once approved, it is scaled to standard web and OS dimensions (from 512x512 to 16x16 pixels). At each size, the icon is retouched for legibility, color clarity, and edge definition, then converted to 24-bit PNG format, unless otherwise directed by the client.