General American Investors

Website design for General American Investors, one of the nation's oldest closed-end investment funds.

Project deliverables Website Design & Development
Icon Design
Print Collateral Design

Project duration January 2002 – ongoing

Tools used Adobe Photoshop
Adobe Illustrator

As an established, respected Wall Street investment fund, General American Investors requested an intelligent, understated website free of extraneous embelishment. The resulting site is highly data-driven, with numerous tables and graphs illustrating the fund's performance against a variety of metrics, each required to be visually interesting and yet easily updated by the company's internal analysts. Additional services included icon design and print collateral design.

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