General American Investors

Website design for General American Investors, one of the nation's oldest closed-end investment funds.

As an established, respected Wall Street investment fund, General American Investors requested an intelligent, understated website free of extraneous embelishment. The resulting site is highly data-driven, with numerous tables and graphs illustrating the fund's performance against a variety of metrics, each required to be visually interesting and yet easily updated by the company's internal analysts. Additional services included icon design and print collateral design.