After departing Netscape, Jim Barksdale founded The Barksdale Group, an investment and advisory group created for the purpose of financing and guiding Internet service companies. The company's website includes in-depth profiles of each of its portfolio companies, highlights of news coverage of its investments, and partner bios. The site incorporates subtle design cues evoking Barksdale's history at Netscape, such as serif fonts, a blue-green color palette, and nautical imagery.